About the role Almost everyone who books with us arrives from a search. That makes marketing here unusually measurable and unusually large in scope: we publish location and service pages across all 50 states, and small improvements compound across a very big surface. This role suits someone who wants to work on demand generation with real data behind it, rather than producing content nobody reads. What you will do Own content across service and location pages — planning it, writing or briefing it, and measuring what it does Work with search data to decide where to invest, and be honest about what is not working Improve how pages convert, not just how many people land on them Run campaigns across the channels that suit a considered, occasion-driven purchase Report on performance in terms of enquiries and bookings, not vanity metrics Work closely with sales so marketing reflects the operators and cities we can genuinely serve What we are looking for Experience in digital marketing, content or SEO, ideally somewhere performance was measured properly Comfortable with analytics and search data, and able to draw a defensible conclusion from them Strong writer who can brief and edit others Understands that a page has to be useful before it can rank Based in or able to work from our Roseville, California office Nice to have Experience with programmatic or location-based content at scale Working knowledge of Google Search Console, GA4 and a rank-tracking tool Paid search or paid social experience Background in travel, events, weddings or hospitality #J-18808-Ljbffr
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